ZUO Workouts

User Interface, user experience, website architecture, and packaging design for influencer and fitness coach Paola Zurita’s ZUO Workouts Website

Year
2023

Client
Paola Zurita

The Design Process

Understanding the Problem

Paola Zurita, a Mexican fitness influencer, needed a comprehensive app to engage her followers by delivering workouts, nutrition plans, and mindset tips. Her followers required a space where they could save favorite workouts, meals, and motivational quotes, while also being rewarded through gamification for progress and engagement.
Definition

The design needed to focus on creating a seamless and intuitive user experience across both web and mobile platforms. The goal was to ensure easy navigation, access to personalized content, and create a gamification system to enhance user retention and motivation.
Exploration

Through user research, wireframing, and prototyping, I crafted a design that incorporated a personalized dashboard, progress tracking, badges, and a clean UI/UX that emphasized accessibility. The design was iteratively tested and refined based on user feedback.
Prototyping solutions

The result was a web app that increased user engagement and loyalty, providing a fun, interactive experience that seamlessly integrated workouts, meals, and mindset tips into users' daily lives. The gamification aspect also encouraged long-term use, helping users stay committed to their fitness journey.

Moodboard

Movement is medicine. It’s a constant that grows and changes with us throughout our lives.

Flowcharts

UX/UI Design Strategy for ZUO

User-centered Design

The ZUO Workouts app needed a user-centered design that would support a variety of content types, from workout routines to nutrition tips and motivational content. The app had to be engaging for Paola Zurita’s diverse follower base, offering personalization and a clear progression system.

Engagement

The challenge was to build a design strategy that allowed users to effortlessly navigate between workouts, meals, and mindset sections, while being motivated to return frequently through gamification features like badges and progress tracking.

Visual Appealing

The UX/UI strategy focused on creating a visually appealing interface, with clear, intuitive navigation and interactive elements that kept users engaged. The design made use of distinct categories (workouts, nutrition, mindset) and a dashboard that highlighted user progress and achievements. We also designed interactive touchpoints for saving content and unlocking badges.

Solution

The app's user interface became highly functional and engaging, providing users with an immersive experience that combined fitness, nutrition, and mindset content. The integration of gamification elements successfully fostered user interaction, with users regularly checking their progress and striving to unlock new badges.

Wireframes Web App