Staff UX Designer
WANDR (Contractor)
Los Angeles, US
October 2024- February 2025
Transforming the user experience and interface design for Digital Platforms at Cinépolis into an immersive journey that captivates and engages our audience.
Designing innovative solutions with wireframes to enhance the user experience and put people at the center of our creations.
Teamed up across various departments to create a seamless and user-friendly experience, significantly enhancing product efficiency and boosting user engagement.
Head of UX
Monou.gg
Mexico City, MX
April, 2024- October 2024
Architecting and designing the user experience and interface for the internal communication module within the Monou.gg tournament organization platform.
Optimizing landing pages, and digital assets for tournaments and e-commerce within Monou.gg and e-sport events.
Collaborated cross-functionally to deliver a scalable and intuitive UX, directly impacting product efficiency and user engagement.
Head of UX
Bunsan.io (Contractor)
Austin, US
June, 2024- October 2024
Designed and developed brand assets, ensuring consistent visual identity and communication.
Conducted usability tests to assess platform improvements, refine user flows, and enhance overall satisfaction.
Created the UX for an innovative Inspector tool to synchronize backend and frontend events and monitor the quality of connections between actors and users, ensuring a seamless experience during calls.
Principal UX Designer
Monoceros (Contractor)
Mexico City, MX
August 2023- February 2024
Conducted market analysis, network at events, and developers
Established and maintained product team mission, strategy, and KPIs for 80% acceptance.
Facilitated cross-functional cooperation, reduced project friction by 20%, and collaborated on strategic plans.
Improved customer experience, accelerating loading time from 5 to 1.5 seconds, and facilitating the user interaction.
Led design activities like journey mapping, prototyping, and user testing.op strategic alliances through Design Thinking methodology.
Product Designer Specialist B2B
Kueski
Mexico City, MX
July, 2021- April 2023
Developed and launched Kueski Pay In Store, a payment platform that quickly became 1 of the most used payment methods in Walmart Group, Grupo Axo, Huawei, and other companies.
Executed business processes resulting in a 30% efficiency improvement and a 15% revenue increase.
Improved campaign KPIs through targeting optimization techniques and AB testing, achieving +69M impressions.
Collaborated with stakeholders to develop personalized email campaigns with a 24% open rate.
Led comprehensive analysis of communications performance, driving enhanced effectiveness by identifying improvement areas and implementing strategic action items and innovative testing methodologies for advanced segmenting.
Guided the team in crafting impactful communications, maintaining a consistent brand voice to resonate with the target audience.
Created and launched the brand image and storytelling of Kueski Pay In Store BNPL in order to grow the adoption and user base in the market.
Spearheaded the design of an integrated B2B marketing platform, leading cross functional teams and conducting extensive user research which resulted in a 25% increase in user engagement for targeted marketing initiatives.
Senior Product Manager
atHum
San Jose, US
June, 2018- December 2020
Achieved 20% more traffic on a web app through an AI-powered B2B/B2C test.
Improved user experience scores by 35% through a comprehensive product redesign.
Created a UX composition board generator resulting in a VR model preview.
Automated asset capture, resulting in a catalogue of 10,000+ furniture options and virtual tours.
Managed high-profile clients' portfolios, achieving 98% of deadlines and reducing project delays by 30% Developed strategic plans for UX, including user journeys and personas.
Profettional Group
January, 2018- June,2018
Madrid, Spain
Project Manager
AHA Universo
October, 2015- October, 2017
Guadalajara, MX
Senior Design Manager
Elias Estudio E
January, 2015- October, 2015
Guadalajara, MX
PM FF&E Development
CAD Senior Designer
GVA Arquitectura de Interiores
January, 2014- December, 2014
Guadalajara, MX
Skills
Tools:
Illustrator, Figma, Mailchimp, Google Suite, Excel, Microsoft Office, Jira, Asana, Trello, Slack, Miro, Photoshop, Sketch, Adobe XD, Message Oriented Middleware, QA, Unreal Engine, Six Sigma Tools, SQL, Python, Google Data Studio, HTML5, CSS.
Business:
Analytical, Problem solving, Enhancement, Strategy, Stakeholder Management, Project Management, Monitoring and reporting, Crisis management, Agile, Negotiation, Support documents, Reporting capabilities, Company processes and procedures.