Warp CLUB

Brand identity development and website redesign for Warp Magazine's Loyalty and Membership Program and creation of a membership program

Year
2022

Client
Warp Latam

The Design Process

  • Membership Engagement Score (MES)

    The Membership Engagement Score (MES) serves as the North Star Metric for Warp Magazine's Loyalty and Membership Program. MES is a comprehensive metric that measures the overall engagement and satisfaction of members within the loyalty and membership program. It consolidates key user interactions, feedback, and participation across various touchpoints, reflecting the success of the UX/UI design strategy.

    The focus was on prioritizing essential content and crafting a user-friendly experience.

  • Enhancing Membership Engagement Through Design Excellence

    In response to the challenges identified in Warp Magazine's Loyalty and Membership Program, our UX/UI design strategy aims to revolutionize the user experience, fostering increased engagement and satisfaction. By addressing specific pain points, we've crafted solutions that seamlessly merge functionality with an aesthetically pleasing design.

  • Enhancing Membership Engagement Through Design Excellence

    Empowering Members - Comprehensive Account Dashboard: Members are empowered with a comprehensive account dashboard for easy profile management, plan modifications, and benefit access. Clear pathways for membership adjustments, accompanied by helpful tooltips and guides, ensure members have control and convenience at their fingertips.

    Frictionless Renewal Process - Optimal Renewal Journey: The renewal process is optimized with clear notifications, easy modification options, and a seamless journey to minimize frustrations. Members can modify or cancel renewals effortlessly, contributing to a hassle-free and positive renewal experience.

    Building Community Interaction - Robust Support and Community Features: To address inadequate support, a robust support section is designed, including FAQs, tutorials, and a responsive customer support interface. A visually engaging member community section incorporates forums, discussion boards, and gamification elements to encourage active participation and community building.

Flowcharts and Elements

  • Memberships Map

  • Elements Design

  • Work Flowchart

Frameworks

  • Homepage

  • Product Description

  • Benefits

  • Events Calendar

  • Account Creation

  • Payment Getaway

Memberships website Warp CLUB

Problem 1: Lack of Clarity on Benefits and Value Proposition

Challenge: Visitors may be unclear about the benefits of joining the loyalty and membership program, leading to low sign-up rates.
Solution: Design a visually engaging homepage that clearly communicates the value proposition and benefits of the membership program. Utilize concise messaging, compelling visuals, and a prominent call-to-action button to encourage visitors to explore and sign up. Implement tooltips or a guided tour to explain key features.

Problem 2: Complex and Confusing Membership Plans Page

Challenge: Visitors may find it challenging to compare and choose from different membership plans due to complex presentation and lack of clarity.
Solution: Design a dedicated membership plans page with clear tables or comparison charts showcasing features, pricing, and benefits of each plan. Include intuitive icons, concise descriptions, and a simple pricing structure to facilitate easy comparison. Utilize tooltips for additional plan details.

Problem 3: Cumbersome Registration Process

Challenge: A cumbersome registration process may discourage potential members from signing up.
Solution: Streamline the registration process with a user-friendly, step-by-step approach. Use progressive disclosure to collect information gradually. Provide clear instructions and minimize the number of required fields. Implement a secure and efficient billing information entry process.

Problem 4: Lack of Engagement for Members-Only Content

Challenge: Members may not actively engage with exclusive content, impacting the perceived value of the membership.
Solution: Design a visually appealing and easily navigable members-only section. Implement personalized recommendations based on user preferences and behaviors. Encourage engagement with notifications for new exclusive content. Utilize user feedback to continuously improve content offerings.

Problem 5: Limited Membership Management Options

Challenge: Members may face challenges in managing their memberships and accessing benefits.            Solution: Design a comprehensive account dashboard for members to manage their profiles, upgrade or downgrade plans, and access benefits. Implement clear pathways for membership modifications and provide helpful tooltips or guides for self-service options.

Problem 6: Renewal Process Issues

Challenge: Members may experience difficulties with the automatic renewal process, leading to frustration.
Solution: Optimize the renewal process by providing clear notifications before renewal dates. Offer easy options for members to modify or cancel their renewal. Implement a seamless renewal journey with minimal friction.

High fidelity models

  • Homepage

  • Benefits

  • Club

  • Basement

  • Attic

  • Calendar

  • Create Account

  • Membership selection

  • Payment