Whatever you design, how you tell the story online can make all the difference.
Enhanced Doctor Engagement through AR-Driven Scavenger Hunt App
Pharmaceutical product presentations for doctors are traditionally lecture-driven and informational. To innovate in this space, we developed an interactive Augmented Reality (AR) scavenger hunt application designed to engage doctors during the launch event of a new pharmaceutical product. The app focused on driving interaction, reinforcing product benefits, and creating a memorable event experience.
Challenges Addressed
Passive Engagement: Traditional methods often fail to maintain high levels of engagement during product launches.
Information Retention: Complex medical information presented during events can overwhelm attendees, leading to low recall.
Differentiation: Standing out in a competitive pharmaceutical market requires innovative and interactive strategies.
Solution Overview
An AR-based scavenger hunt app was conceptualized and deployed for the event. The app:
Incorporated event-specific visuals and gamified elements.
Guided users through interactive checkpoints.
Delivered key product messages through AR overlays and quiz-based interactions.
Enabled real-time feedback and rewarded user participation.
UX & UI Design Highlights
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User-Centered Navigation:
Clear onboarding: Users were guided through a tutorial that explained app functionality in under two minutes.
Intuitive interface: A clean and minimal design ensured ease of use for a diverse group of doctors.
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Gamification:
Users collected virtual items by scanning event-specific QRs.
Progress was visualized through a dynamic progress tracker.
Rewards for completion encouraged participation.
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AR Interaction:
Seamless integration of AR elements provided an immersive way to explore product features.
3D animations and augmented overlays made complex data more digestible and engaging.
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Accessibility:
Designed for a range of devices to ensure inclusivity.
Fonts, contrast, and layout adhered to accessibility standards, accommodating users with varying tech familiarity.
Implementation Details
Technology: Built with lightweight frameworks ensuring smooth AR experiences on mobile devices.
Deployment: A single-use application hosted via a QR code, ensuring minimal download friction.
Integration: Checkpoints aligned with the physical event space, blending the digital and real-world experience.
Results
High Engagement: Over 80% of attendees participated in the scavenger hunt, with completion rates exceeding 70%.
Improved Recall: Post-event surveys indicated a 60% improvement in key message retention compared to non-interactive presentations.
Positive Feedback: Attendees cited the app as a standout feature of the event, praising its novelty and ease of use.
Brand Differentiation: The innovative approach helped establish the client as a forward-thinking leader in doctor engagement.
Key Takeaways
Gamification and AR elements can significantly enhance engagement and information retention.
User-centered design ensures inclusivity and broad adoption.
Interactive applications offer unique opportunities to differentiate in competitive markets.
Conclusion
The AR scavenger hunt app successfully met and exceeded its objectives by delivering a memorable and engaging product presentation. This case demonstrates the value of combining cutting-edge technology with strong UX and UI principles to create impactful experiences.
