Pharmaceutical company

Concept and creation UX/UI Design Solution Implementation Proposal for a pharmaceutical company with a patent for a drug that controls type 2 diabetes through the GIP molecule with a focus on gamification solution for users of new GIP drug

Client
Eli Lilly and Companie Pharmaceutical

Year
2023

The Design Process

  • Content Audit

    The initial phase of our UX/UI design initiative involved a thorough examination of Pharma Company's existing product team mission, strategy, and key performance indicators (KPIs). Working closely with stakeholders, I identified areas for improvement and alignment with the company's long-term vision. By introducing agile methodologies, we aimed to enhance the team's responsiveness and adaptability to evolving requirements. The current state was visually represented, outlining existing pages and their corresponding sections. This analysis served as the foundation for our proposed changes.

    New State: Following the analysis, I identified sections (in purple) that needed relocation for improved intuitiveness and navigation. Additionally, new sections (in all capital) were introduced to address specific user challenges. For instance, a dedicated page for new users, featuring daily onboarding sessions, was added to simplify the understanding of the platform. This restructuring aims to create an intuitive and user-friendly website, ensuring visitors quickly find the information they need.

  • Content Layout Iteration

    Following the assessment of Pharma Company's existing product mission and strategy, a critical aspect was to visualize the proposed changes in content structure. This involved wireframing to conceptualize the placement of sections, with a dual focus on meeting business objectives (encouraging user participation in focus rooms) and user goals (enhancing comprehension of the platform).

    The emphasis during this phase was to create a layout that prioritized crucial content and facilitated a user-friendly experience.

  • High-Fidelity Design Dive

    With the content layout established, the next step involved transitioning into high-fidelity designs to address the visual aspects of the redesign.

    These designs were meticulously crafted to align with the finalized content structure and ensure a visually appealing and coherent user experience.

    The detailed high-fidelity designs, capturing the essence of the proposed changes, can be explored in the designated redesign section.

Flowchart

Wireframes

  • Account Model

  • Exercise Plans

  • Homepage

  • Landing page

  • Meal Plans

UX/UI Design Solution Implementation Proposal for Pharma Company

1. Establishing the Product Team's Mission and Strategy: 

  1. Conduct a comprehensive review of Pharma Company's current product team mission, strategy, and KPIs.

  2. Collaborate with key stakeholders to refine and align the product team's objectives with the company's long-term vision.

  3. Introduce agile methodologies to enhance responsiveness and adaptability to changing requirements.

2. Streamlining Decision-Making Processes and Reducing Friction:

  1. Facilitate cross-functional collaboration through streamlined communication channels and project management tools.
  2. Implement a project management framework to reduce friction, ensuring efficient decision-making and task execution.
  3. Identify bottlenecks and optimize workflows to achieve a 20% reduction in project friction.

3. Market Understanding and Product Strategy:

  • Conduct customer interviews, competitor studies, and usability tests to gain deep insights into user behaviors and preferences.
  • Develop market-based product strategies that align with user needs and differentiate Pharma Company's in the competitive landscape.
  • Utilize user personas to guide design decisions and ensure a customer-centric approach.

4. Enhancing Customer Experience:

  • Implement a responsive design that ensures a seamless experience across various devices.
  • Optimize website speed to provide a fast and efficient digital experience for users.
  • Integrate user feedback mechanisms to continually enhance and simplify the overall customer journey.

5. UI/UX Design Deliverables:

  • Develop detailed wireframes, prototypes, and design specifications based on research findings.
  • Leverage best practices in information architecture to create an intuitive and user-friendly website structure.
  • Prioritize accessibility standards to ensure inclusivity and cater to a diverse user base.urney.

6. Building Positive Client Relationships:

  • Strengthen and maintain positive long-term relationships with clients by understanding their strategic priorities and interests.
  • Regularly engage with clients to gather feedback and insights, fostering a collaborative and transparent partnership.

7. Design Thinking Activities:

  • Lead design thinking activities, including journey mapping, co-design sessions, and prototyping.
  • Conduct design critiques to evaluate design solutions and iterate based on feedback.
  • Organize user testing sessions to validate design decisions and ensure alignment with user expectations.

8. Continuous Design Iteration and Collaboration:

  •  Present design work to partners regularly, seeking feedback and advocating for customer needs.
  • Foster a culture of continuous improvement by encouraging collaboration and open communication within the design team.
  • Utilize agile methodologies to iterate on design solutions based on ongoing feedback and evolving requirements.

9. User-Centric Design Advocacy:

  • Prioritize accessibility features to ensure a positive experience for users with diverse abilities.
  • Conduct regular accessibility audits to identify and address potential barriers to access.
  • Advocate for user needs throughout the design process, ensuring that design decisions align with the best interests of Pharma Company's audience.
  • Encourage a user-centric mindset within the organization, emphasizing the importance of empathy in design.

High fidelity models

  • Account

  • Calendar Summary

  • Exercise Plans

  • Health Tracking

  • Home Page A

  • Homepage B

  • Homepage C

  • Landing

  • Meal Plans