Kueski Pay Instore

Every piece of content, every visual element, was imbued with the spirit of progress and possibility, defining the brand narrative, and creating an appealing and simple experience for the user.

Year
2021-2023

Client
Kueski

POP In-Store Materials and Digital Integration

  • Embarking on the endeavor to design and launch POP (Point of Purchase) in-store materials for Kueski Pay was akin to sculpting a masterpiece—a symphony of creativity, strategy, and meticulous execution. Let's traverse through the captivating narrative of our creative process, where every step was a brushstroke on the canvas of innovation.

  • Conceptual Genesis

    Every great campaign begins with a spark of inspiration. For the launching POP in-store materials for Kueski Pay, our vision was clear: to seamlessly blend functionality with aesthetics, creating an immersive brand experience that would captivate consumers at the point of purchase. This conceptual clarity served as our guiding light as we embarked on our creative journey.

  • Immersive Understanding of Retail Dynamics:

    Retail is an ecosystem teeming with nuances and intricacies. We delved deep into the realm of retail dynamics, gaining invaluable insights into consumer behavior, visual merchandising best practices, and the psychology of purchase decisions. Armed with this knowledge, we set out to design POP materials that would not only grab attention but also drive conversions.

  • Defining the Brand Narrative:

    At the heart of our POP materials lay the essence of Kueski Pay—a beacon of convenience, security, and financial empowerment. We meticulously crafted a brand narrative that transcended mere product features, resonating with consumers on an emotional level. Every element of our POP materials, from messaging to visuals, was imbued with the ethos of progress and possibility.

Design Process Soft Launch POP Materials

  • Visual Brilliance: In the realm of retail, visuals are the currency that captures attention and drives engagement. We embarked on a visual journey, crafting POP materials that were as visually striking as they were informative. From eye-catching displays that commanded attention to sleek signage that conveyed key messages, every visual element was meticulously designed to leave a lasting impression.

  • Iterative Refinement: The creative process is iterative by nature—a continuous cycle of creation, feedback, and refinement. We embraced this iterative approach wholeheartedly, soliciting feedback from stakeholders and consumers alike. Each iteration brought us closer to perfection, ensuring that every aspect of our POP materials was finely tuned to resonate with our target audience.

  • Strategic Deployment: As the launch date approached, strategic deployment became our north star, guiding us toward success. Leveraging insights from market research and consumer feedback, we meticulously planned every aspect of our launch—from selecting the right retail partners to optimizing the placement of our POP materials within stores. Our goal was not just to create awareness but to drive foot traffic and conversions in-store.

  • Ongoing Optimization: In the fast-paced world of retail, optimization is not a one-time endeavor but a continuous journey. We monitored the performance of our POP materials in real time, leveraging data and analytics to identify areas of improvement and optimization. From tweaking messaging to experimenting with different visual elements, every decision was driven by our relentless pursuit of excellence.

Last Launching Materials

Prototipes and first versions

Kueski Pay Instore x BODEGA AURRERA

  • Conceptual Clarity: Grounded in a shared vision of affordability and innovation, the conceptualization of our collaboration POP materials for Bodega Aurrera was anchored in clarity. We aimed to seamlessly merge the distinct identities of both brands, creating a synergy that would resonate with consumers and elevate their retail experience.

  • Immersive Retail Insight: With a deep understanding of Bodega Aurrera's retail landscape and consumer base, we delved into the nuances of retail dynamics. Through comprehensive market research and analysis, we identified key touchpoints and consumer behaviors, laying the foundation for our strategic approach to designing POP materials that would captivate audiences at the point of purchase. Brand Narrative

  • Alignment: At the core of our collaboration POP materials lay a cohesive brand narrative—one that seamlessly integrated Bodega Aurrera's commitment to low prices with the essence of the collaborative partner. Every element, from messaging to visuals, was meticulously curated to reflect the unique attributes of both brands, fostering a connection with consumers that transcended traditional boundaries.

Elevating Brand Experience: Crafting Collaboration POP Materials for Calvin Klein

Embarking on the endeavor to design collaboration POP (Point of Purchase) materials for Calvin Klein was a strategic blend of precision and creativity—a journey focused on enhancing brand experience and driving retail success. Let's traverse through the succinct narrative of our creative process, where each step was meticulously tailored to align with Calvin Klein's iconic brand identity and the essence of the collaborative partnership.

  • Conceptual Clarity: Grounded in a shared vision of sophistication and innovation, the conceptualization of our collaboration POP materials for Calvin Klein was anchored in clarity. We aimed to seamlessly merge the distinct identities of both brands, creating a synergy that would resonate with consumers and elevate their retail experience.

  • Immersive Retail Insight: With a deep understanding of Calvin Klein's retail landscape and consumer base, we delved into the nuances of retail dynamics. Through comprehensive market research and analysis, we identified key touchpoints and consumer behaviors, laying the foundation for our strategic approach to designing POP materials that would captivate audiences at the point of purchase.

  • Brand Narrative Alignment: At the core of our collaboration POP materials lay a cohesive brand narrative—one that seamlessly integrated Calvin Klein's timeless elegance with the essence of the collaborative partner. Every element, from messaging to visuals, was meticulously curated to reflect the unique attributes of both brands, fostering a connection with consumers that transcended traditional boundaries.

Visual Harmony: In the realm of retail, visual appeal is paramount. We embarked on a journey to create POP materials that exuded visual harmony, seamlessly blending Calvin Klein's iconic aesthetic with elements inspired by the collaborative partner. Each visual element was carefully crafted to command attention and evoke an emotional response, drawing consumers into the immersive world of the collaboration.

  • Iterative Refinement: Iteration was the cornerstone of our creative process, driving us to continuously refine and enhance our POP materials. We solicited feedback from stakeholders and consumers, iterating on design elements and messaging to ensure maximum impact and resonance with the target audience.

  • Strategic Deployment: As the launch date approached, strategic deployment became our focal point. Leveraging insights from market research and consumer feedback, we strategically positioned our POP materials within Calvin Klein's retail ecosystem, maximizing visibility and driving foot traffic to enhance brand engagement and conversion.

As the collaboration POP materials for Calvin Klein come to life, we celebrate the culmination of our collective efforts—a testament to the transformative power of collaboration, creativity, and strategic execution. But this is just the beginning of a new chapter in our journey, where the possibilities for innovation and brand elevation are endless.