Javer

User Interface, user experience, website architecture and packaging design for Design Strategy for Javer's Website

Year
2023

Client
Javer Construction Developmet

The Design Process

  • Content Structure Refinement:

    In refining the content structure for Javer's website, the process began with meticulous wireframing to articulate how the updated content could be strategically organized into sections.

    The primary objective was to ensure that the showcased content aligned seamlessly with both business objectives, such as promoting "Desarrollos" and "Servicio al Cliente," and user goals, like facilitating an understanding of the platform's functionality.

    The focus was on prioritizing essential content and crafting a user-friendly experience.

  • Visual Emphasis Through High-Fidelity Designs

    Following the content layout identification, the journey transitioned into the creation of high-fidelity designs, where a keen focus was placed on the visual aspects of the redesign.

    These designs were carefully crafted to align with the finalized content structure, ensuring a visually appealing and coherent user experience.

    The comprehensive set of high-fidelity designs, capturing the essence of the strategic content placement, is available for exploration in the dedicated redesign section.

Before

  • Before Homepage

  • Before "Desarrollo"

  • Before "Servicio al cliente"

  • Before Website Flowchart

Flowcharts

  • Flowchart

  • Flowchart

Wireframes

  • Homepage

  • Developments

  • Developments Interiors

UX/UI Design Strategy for Javer's Website

Problem 1: Inefficient Navigation and User Flow

  • Challenge: Users may find it challenging to navigate through the website and understand the flow of information, leading to a suboptimal user experience.

  • Solution: Redesign the website navigation by implementing a dropdown menu with a clear hierarchy. Utilize a mega menu for the "Desarrollos" section, allowing users to explore featured developments easily. Create a streamlined user flow, especially in sections like "Servicio a Clientes" and "Desarrollo de Proyectos," by incorporating intuitive diagrams and visual aids.

Problem 2: Lack of Visual Appeal and Engagement

  • Challenge: The current design may lack visual appeal and engagement, resulting in a less compelling user experience.
  • Solution: Enhance the visual appeal by incorporating high-quality images and engaging graphics. Introduce a video 360° feature on the homepage to provide users with an immersive experience of the developments. Apply consistent branding elements, dynamic animations, and interactive elements to make the website more visually appealing and engaging.

Problem 3: Ineffective Communication of Development Differentiators

  • Challenge: The website may not effectively communicate the differentiators of Javer's developments, leading to missed opportunities in conveying the brand's relevance.

Updated UX/UI Design Solution Implementation for Javer:

Efficient Navigation Path:

  • Further enhance the dropdown menu for seamless and intuitive navigation.
  • Implement quick access features for key sections like "Desarrollos" and "Servicio al Cliente."
  • Optimize user flows to reduce the number of clicks needed for essential actions.
  • Integrate a smart search functionality for users to find information swiftly.

Intelligent Site Design:

  • Implement intelligent content recommendations based on user behavior and preferences.
  • Utilize machine learning algorithms to personalize the user experience, presenting relevant information.
  • Integrate user analytics to continuously refine and enhance the website's intelligence.

Efficiency of Use and Visual Appeal:

  • Continue with the use of high-quality images, ensuring they are compressed for faster loading.

  • Maintain a consistent design language throughout the website, emphasizing both aesthetics and usability.

  • Implement visual cues and tooltips to guide users and enhance their understanding of interactive elements.

  • Ensure that visual elements contribute not only to appeal but also to the efficiency of the user journey.

Resource Optimization:

  • Leverage existing resources efficiently, ensuring they contribute to the overall enhancement of the website.
  • Implement adaptive image loading based on the user's device and network conditions.
  • Utilize browser caching and minification techniques to further optimize resource usage.

Loading Time Optimization:

  • Continue to improve loading times by utilizing efficient content delivery networks (CDN).

  • Implement lazy loading for non-essential images, ensuring faster initial page rendering.

  • Optimize the use of graphics through responsive design, allowing the website to perform well on various devices.

Best Practices Implementation:

  • Ensure adherence to accessibility standards, making the website inclusive and user-friendly for diverse audiences.
  • Implement responsive design principles to guarantee a consistent experience across devices.
  • Regularly conduct usability testing to identify areas for improvement and implement iterative changes.
Stay updated on industry best practices, incorporating them into the design strategy.

High fidelity models

  • Homepage

  • Homepage Dropdown Menu

  • Homepage Favorites

  • Results

  • Developments Result

  • Development Variant Interior

  • Blog Javer

  • Javer's Blog

  • Clients Homepage

  • Clients Profile

  • Cerfications and Achievments

  • Comercial Properties

  • 404 Screen

  • CMS Blog

  • CMS Project

  • Contact